What

I designed the Pro Power Onboard feature for the FordPass mobile app, allowing users to monitor and control their vehicle's onboard power system, transforming their trucks into mobile power sources for work and recreation.

Ford truck with Pro Power Onboard Generator

Me

As a Product Designer, I was responsible for the end-to-end design of this feature, from user research to final implementation, ensuring it was intuitive, reliable, and integrated seamlessly with the FordPass ecosystem.

Basics:

• Role: Senior Product Designer
• Client: Ford Motor Company
• Platform: Mobile
• Timeframe: FEB - JUL 2020

Key Skills

• User research
• Wireframing
• Prototyping
• Interaction design
• High-level collaboration with developers and in-vehicle product designers.

Tools

• Sketch
• Invision
• UE Group User Testing

Situation

Ford was launching vehicles equipped with Pro Power Onboard, a powerful new feature that needed a companion app function to let users manage and monitor their vehicle's power output remotely.

Initial FordPass HMI interface

Problem/Challenge

The challenge was to create an interface that could handle complex power management tasks while being accessible and user-friendly, catering to both casual users and professionals who rely on their truck's power.

Who

The main users were Ford truck owners, particularly those who use their vehicles for work or outdoor activities, requiring reliable access to power in remote locations.

F-150 with Pro Power Onboard used to power tools

Goal

The goal was to design a feature that would allow users to efficiently monitor, control, and optimize their vehicle's onboard power system, enhancing the utility of their Ford vehicle.

Getting the HMI UI to fit the mobile app

How

I conducted in-depth horizontal analysis and user research data reviews to understand how users interacted with power systems. I then designed an intuitive interface with real-time monitoring, usage analytics, and remote control capabilities, making it easy for users to manage power on the go.

Pro Power wireframe concept w/ Bluetooth On

Pro Power wireframe concept w/ Bluetooth Off

Results

The Pro Power Onboard feature was integrated into the FordPass app, receiving praise for its user-friendly design and the practical value it provided. It empowered users to make the most of their vehicle's capabilities in various scenarios.

The live original version of Pro Power Onboard (BT Off)

Impact

The feature enhanced the FordPass app's functionality, contributing to the overall satisfaction of Ford truck owners and reinforcing Ford's reputation for innovation and user-focused design.

EV Update

The following model year, Ford released their Lightning F-150 EV truck and offered more Pro Power Onboard options. For this they wanted the UI & UX to more aligned with their overall EV vibe and I worked closely with EV teams to create and launch the updated interface.

The live EV version of Pro Power Onboard.

What

I designed a comprehensive Trailer Checklist feature for the FordPass app, aimed at helping users safely prepare their trailers for towing by guiding them through each step of the setup process.

Me

As a Product Designer, I was responsible for designing the user experience for this feature, ensuring it was both comprehensive and easy to use, with a focus on safety and reliability.

Basics:

• Role: Senior Product Designer
• Client: Ford Motor Company
• Platform: Mobile
• Timeframe: FEB - SEP 2022

Key Skills

• User research
• Wireframing
• Prototyping
• Interaction design
• High-level collaboration with developers and in-vehicle product designers.

Tools

• Sketch
• Invision
• UE Group User Testing

Situation

Towing can be complex and dangerous if not done correctly. Ford needed a feature that would assist users in safely preparing their trailers, reducing the risk of accidents and improving user confidence.

Ford truck and trailer setup

Problem/Challenge

The challenge was to design a checklist that would be detailed enough to cover all safety requirements while being simple and intuitive for users who may have little towing experience.

Who

The main users were Ford vehicle owners who frequently tow trailers, including RV owners, contractors, and people towing for recreational or work purposes.

Goal

The goal was to create a user-friendly checklist that would guide users through the trailer setup process step-by-step, ensuring safety and reducing the likelihood of human error.

The checklist's safety and simplicity goal

How

I conducted user research to identify common towing problems and used the insights to design a checklist that walked users through the setup process, integrating visual guides, reminders, and safety tips.

Flowchart of checklist process

I broke down the three connection types and created specific checklists for each. Since each type had several steps in common, I created wireframes to layout all of the steps for each connection type.

Trailer Checklist landing wireframe

Trailer Checklist wireframes showing various connection types

Results

The Trailer Checklist feature was successfully integrated into the FordPass app and received positive feedback for its ease of use and safety benefits. It became a highly-used feature among Ford truck owners.

Trailer Checklist in FordPass app

Conventional Trailer Checklist in FordPass app

Impact

The feature enhanced user safety and significantly reduced towing-related incidents, contributing to Ford’s commitment to vehicle safety and usability.

Currently...

Since my departure from Ford, the Trailer Checklist feature has been made available exclusively online. The website experience remains largely unchanged from the app experience I originally designed.

What

I researched user needs and designed key components for an Enterprise-level training software platform for the US Army, focused on improving training efficiency and accessibility for soldiers and civilians across various bases.

Me

Led UX research and design efforts, developing user personas, updating the design system, and creating user-centric navigation and interaction models.

Basics:

• Role: Senior UX Research and Design Consultant
• Client: US Army (on contract from LMI)
• Platform: Desktop Enterprise System
• Timeframe: AUG 2022 - APR 2024

Key Skills

• User research
• Wireframing
• Prototyping
• Interaction design
• High-level collaboration with developers and government teams.

Tools

• Figma
• Maze
• Dovetail

Situation

The Army sought to modernize its training system for Soliders and Army Civilians, requiring a comprehensive digital platform to replace over 28 disjointed, outdated systems.

Just some of the over 28 different systems users have been using

Problem/Challenge

The existing training processes and systems needed to be more cohesive, with consistent user experiences across various platforms to address numerous outdated systems and a lack of centralized training management.

Soldier using multiple screens to track training

Who

Soldiers and civilians working for the US Army with lots of training and personnel data, across different bases around the world, working in different environments, and dealing with high-security requirements.

Soldier using Army Training System in the field

Goal

To create a cohesive, intuitive training platform that enhances the efficiency and accessibility of training for all Army personnel.

How

Conducted extensive UX research, including contextual inquiries and interviews with 12 soldiers and Army civilians. I created 9 distinct User Personas based on specific user types. I also developed detailed user personas and collaborated with the design and development teams to refine the system's design.

Army Officer Persona

Army Civilian Persona

Results

Used direct UX Research to inform and design an updated enterprise-level training platform with a user-friendly interface, which promises an improved training process and user satisfaction.

Due to NDA I'm unable to share current/final product images.

Impact

The pre-launch, core platform showed promise to enhance training efficiency across multiple Army bases, with improved user engagement, security capabilities, relevant styling, and streamlined training operations.

Currently...

What

I worked on ensuring the Ohio Secretary of State's website and associated PDFs were compliant with WCAG 2.0 accessibility standards, enhancing accessibility for users with disabilities.

Ohio Voters needed accessible access

Me

As a UI/UX Designer, I was responsible for auditing the website and documents, identifying accessibility issues, and designing solutions to make the content compliant with WCAG 2.0 standards.

Basics:

• Role: UI/UX Design Consultant
• Client: Ohio Secretary of State (on contract from Lochbridge)
• Platform: ADA WCAG Accessibility
• Timeframe: JAN 2016 - MAY 2016

Key Skills

• User research
• Accessibility Review
• WCAG Evaluation
• Document Design
• High-level collaboration with government teams and Adobe.

Tools

• Adobe Acrobat
• Adobe XD
• Adobe Illustrator

Situation

The Ohio Secretary of State's website and documents were not fully accessible to users with disabilities, which presented legal risks and hindered user access to important information.

Problem/Challenge

The challenge was to identify all accessibility issues across the website and PDF documents and ensure compliance with WCAG 2.0 standards without disrupting the existing user experience.

Who

The main users were Ohio residents, including those with visual, auditory, and motor impairments who needed to access government services and information.

Goal

The goal was to achieve full compliance with WCAG 2.0 standards, making the website and documents accessible to all users while maintaining the usability and functionality of the existing content.

How

I conducted a thorough accessibility audit, used assistive technologies to test the site, and then collaborated with developers to implement necessary changes. I also designed alternative text descriptions, keyboard navigation enhancements, and improved color contrast.

Results

The project resulted in full WCAG 2.0 compliance, improved accessibility for all users, and reduced legal risks for the Ohio Secretary of State's office.

Findings and Corrections Report

Impact

The compliance project not only enhanced accessibility but also set a precedent for future government websites in Ohio, demonstrating the importance of inclusive design.

What

I led the redesign of the company process and website for Now Boarding Travel, aimed at streamlining the booking process and enhancing user experience to drive sales growth.

Now Boarding Travel logo I designed

Me

As the Lead UX Researcher and UX Designer, I was responsible for overseeing the entire design process, from research and ideation to implementation, ensuring the new system and website met business and user needs.

Basics:

• Role: UI/UX Design and Research
• Client:Now Boarding Travel
• Platform:Web and Mobile
• Timeframe: JAN 2017 - AUG 2017

Key Skills

• User research
• System Design/Branding
• UI Design
• Web Design
• Business System Analysis
• High-level collaboration with company owner, employees, and clients

Tools

• Adobe XD
• Adobe Photoshop
• Adobe Illustrator
• Atom

Situation

The company's existing software and website were outdated, leading to a complicated and time-consuming booking process. Customers frequently abandoned the process before completion.

Problem/Challenge

The primary challenge was to simplify the booking process while maintaining all necessary functionalities, reducing the high abandonment rate, and improving overall user satisfaction.

Who

The main users were travelers looking to book flights, hotels, and other travel services, as well as the company's internal booking agents.

Planning travel can be confusing and overwhelming

Goal

The goal was to create a seamless and intuitive booking experience that would reduce drop-off rates and improve customer satisfaction, ultimately boosting sales.

How

I conducted user research, including interviews and usability testing, to identify pain points. I then created wireframes and prototypes to iterate on potential solutions, collaborating closely with developers to ensure feasibility.

Sketched website mockup

Results

The redesigned software and website resulted in an 18% increase in sales and significantly improved customer feedback regarding the ease of use.

Final website mockup

Impact

The redesign not only improved the user experience but also contributed to the company's growth by increasing the conversion rate, demonstrating the value of a user-centered design approach.